There are plenty of A/B test results that show how a change in the color of a CTA button made a drastic impact on signups. Button color is one of the longest standing debates in the world of conversion and optimization. If these 4 aspects are in line with each other, you’ll have a great call-to-action button. A call-to-action button is a collection of 4 things: placement, shape, copy and color. Let’s take an element that has a direct connection with conversion-call to action button. The Impact of Color on Conversion RatesĬolor theory in UI design is more than just a visual decoration, it can have game-changing effects on a conversion rate. They’ve been designed to work harmoniously with each other. If any of the test show a problem with reading your copy, then you can be sure that your users’ll have exactly the same problem. This color palette comprises primary and accent colors that can be used for illustration or to develop your brand colors. Once you’ve made your color choice, it’s absolutely necessary to test it out with real users on most devices. Left: These lines of text do not meet the color contrast ratio recommendations and are difficult to read against their background colors. Every shade of color has a set opposite and you can use the color wheel to find each specific color’s opposite. This topic was fully covered in article Create Emotion With Color In UX Design.Ī color wheel or color circle is an illustrative organization of color hues around a circle. Vibrancy is an emotional implications of color.A high contrast between elements makes text easily readable, and guides your reader’s attention. Contrast reduces eyestrain and focuses user attention by clearly dividing elements on a screen.There are two common uses of complementation: the triadic and compound color scheme that we’ll discuss below. Complementation refers to the way we see colors in terms of their relationships with other colors.Color TheoryĬolor theory actually covers a number of things, but at the very basic level it’s the interaction of colors in a design through complementation, contrast and vibrancy : To get you started, I’ve compiled a quick reference guide that covers the basics colors theory and how they relate to UX design. But if you ever tried to design a new project, you know how difficult is to decide on a color scheme that works well for it. It should be no surprise that different colors evoke different emotions and draw users attention. Color is one of the most powerful tools in the designer’s toolkit.
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